Folks are more likely to engage in a cause they understand - so, to tell the story of The Coca-Cola Company’s closed loop recycling process, we sought to create a film that was both a narrative and physical testament to the concept of re-use. The result is a stop-motion animated “World Without Waste”, in which the pieces of the film itself - including it’s narrator Bill Nye - are built out of recycled materials including used bottles, labels, and cardboard.
Credits
Creative Director / Writer: Nicholas Rotondi
Director: Mole Hill
Lead Producer: Glenn Holberton
Talent: Bill Nye
Agency: M&C Saatchi S+E North America
Production: MacKinnon & Saunders
