In Fall 2018 Natural Light was offered to design the paint scheme for the #37 car driven by Chris Beuscher at the South Point 400 on the Las Vegas Motor Speedway. We needed a creative idea that would help the brand stand out on TV while connecting with our consumer: college students and recent graduates.
Our insight: a large number of these men/women struggle to get their resumes looked at by recruiters, making it difficult to find their first job out of school. So, we invited college grads across the globe to share their resumes, then took one lucky winner and painted it onto the #37 car.
If you’re having trouble getting your resume out there, try driving it around in 400 circles at 200mph on national television!
