To drive energy around the Club C silhouette, Reebok partnered with three artists / designers / makers to each create an item inspired by the iconic sneaker. When asked to create films that supported the collaborations, we sought to explore the physical creative process of making said items as an active dialogue between mind and materials. These films are meant to exist as living sketch pads or moodboards that simulate the journey of a concept as it evolves from a raw idea into a fully-formed final product. The result is a celebration of Club C as a blank canvas for creativity and style.
Credits
Creative Director: Nicholas L. Rotondi
Director: Joe Rideout
DoP: Jordan Thomas
Photographer: Hannah Sider
Agency: M&C Saatchi S+E North America
Production: Andre Bato Films
Edit: Nicky Keros
