To celebrate the re-launch of the 90s all-terrain Aztrek sneaker we explored off-road style as exhibited through six sartorial tastemakers whose creative energy is rooted in retro culture. Working with Reebok Classic each curated their own personal collection of vintage Reebok apparel and memorabilia inspired by the sneaker; a series of one-of-one items that embody a pre-internet era of singular style. Subjects were shot on a variety of film formats in natural environments while dressed in their curated pieces, celebrating the sneaker’s evolution from off-road running silhouette to symbol for off-road creativity.
Credits
Creative Director: Nicholas Rotondi
Director: Andre Bato
DoP: Arseni Khachaturan
Agency: M&C Saatchi S+E North America
Producer: Andre Bato Films
Stylist: Taylor Okata
Grooming: Homa Safar
